The UK launch signals Ola’s aggressive expansion to fight Uber in overseas markets and set up base for a large international business. Photo: Mint
New Delhi: Ola on Monday launched its first UK services across south Wales, including in Cardiff, Newport and Vale of Glamorgan.
Run by ANI Technologies Pvt Ltd, Ola recently announced its plans to enter the UK as it obtained licences to operate in South Wales and Manchester. The move signals Ola’s aggressive expansion to fight Uber in overseas markets and set up base for a large international business, expected to generate revenues alongside its Indian operations.
The ride-hailing platform is offering 10% commission rates for private hire vehicle drivers and 5% for black cabs (taxis). It is the only ride-hailing app in South Wales to offer customers the option of private hire vehicles and taxis on one user-friendly platform.
“This is an exciting moment for everyone at Ola and we are very pleased that south Wales is where we will be starting our UK journey. We will work closely with local authorities to help with their mobility goals,” said Ben Legg, managing director of Ola UK.
Ola launched in Australia in February this year and named Simon Smith as the managing director to manage operations in the country. It has got 40,000 drivers across Australia on board since, according to Ola. The company conducts 1 billion rides each year globally, with more than 1 million drivers and 125 million customers in over 110 cities.