In a bid to increase user engagement, popular instant messaging platform, WhatsApp, has rolled out an update by which users can view content from Facebook and Instagram within its app itself.
In the present day, a user who receives videos or images from Facebook, Instagram or any such app would be redirected to these apps to view the content. However, this is set to change with the new update, reports The Verge.
In its latest update rolled out for select iOS users, WhatsApp support will alow users to play Instagram and Facebook videos within the app, without exiting the chat.
Apart from this, the new update also introduces the ability to add and revoke admin privileges from users in a group chat, and empowers admins to edit the subject, description, and icon of a chat that is already underway.
In November last year, WhatsApp had announced an update through which one can view YouTube videos directly inside the messaging app, in picture-in-picture mode.
If a YouTube link has been sent on a conversation, then users can directly view the video through the link on WhatsApp itself, as it will no longer be re-directed to YouTube. Instead, the YouTube clip will appear within a small floating window on your screen, thus implying that you can watch YouTube videos and message at the same time.
On a related note, the latest update is expected to be rolled out to Android users as well in the coming weeks.