COIMBATORE: Former captain of the Indian cricket team M S Dhoni has picked up a 25% stake in his personal capacity in Run Adam, which uses its technology platform to connect athletes with resources, including sponsors, experts, coaches, academies, specialists and others, for an undisclosed sum.
Run Adam, launched by Dhoni in Mumbai on Tuesday, would play a significant and crucial role as mentor and brand ambassador of the bootstrapped tech-company. Designed to be a single-access, tech-enabled platform for sportspersons, Run Adam said it “provides instant and easy access” to resources across the country.
Registration on Run Adam, an analytics-based sporting platform, is free for the sporting community and is available for download on Google Play store and Apple store.
“Run Adam will play a significant role in aspiring sportspersons’ life to help achieve their dreams. I have faced challenges during the initial stages of my career and I see Run Adam filling a vacuum,” Dhoni was quoted as saying.
“The sports ecosystem will naturally help identify, help and nurture sporting talent early and this can change the destinies of sportspersons as also the future of sports in India,” he said.
“When you help sportspersons achieve their full potential, you propel the sporting quotient of the entire country. My decision to take a stake in the company was due to the passion of the team and their vision for sportspersons,” Dhoni said.
“India is yet to achieve its full potential in sports and this is not because there is a lack of talent in the country,” said K Yeragaselvan, CEO, and MD of Run Adam. “Pursuing sports is expensive in terms of money, time and other sacrifices that one has to make,” he stated.
“Most sportspersons are self-funded and often don’t come from affluent backgrounds, and many cannot reach their goal mainly due to lack of access to resources. Run Adam aims to bridge this gap in sports,” Yeragaselvan said.