The largest ever AccorHotels Showcase event in Asia Pacific covering Mumbai and Delhi witnessed participation from 35 hotels and resorts from the global network along with 22 hotels from India. Marquee hotels namely Raffles Dubai and Saudi Arabia, RIXOS Turkey, Fairmont Ajman, SO Sofitel Bangkok Singapore, Novotel Amsterdam City and Novotel Amsterdam Schiphol Airport, Pullman Paris Eiffel Tower, Swissôtel The Bosphorus Istanbul, Fairmont Dubai, etc. participated in the roadshow.
Talking about AccorHotels’ expansion plans going forward, Jean-Michel Cassé, Chief Operating Officer-India and South Asia, AccorHotels revealed that in 2018, AccorHotels has already launched three hotels in the first quarter – ibis Pune Hinjewadi, Novotel Goa Dona Sylvia and Mercure Chennai Sriperumbudur.
This year AccorHotels will be adding almost 2,000 rooms. Novotel Kochi City Center will be launched this month – the first Novotel in the city and the state of Kerala. Furthermore, AccorHotels will open two to three more hotels this year with Novotel Chennai Chamiers Road, Novotel Vijayawada and ibis Kolkata. By the year-end, AccorHotels will have 50 properties in India and will also reach a benchmark of 20 Novotel hotels by December 2018.
“We are also excited about the opportunities in the luxury and upscale hotel segments with Raffles, Banyan Tree, Fairmont and Sofitel. Locations such as Rajasthan, Goa, Kerala and destinations in South India such as Coorg and Chikmagalur along with hill stations in the northern and eastern part of the country offer great potential for business,” he added.
AccorHotels is also looking at improving guest experiences through the launch of ‘MyRoom’ – a unique and personalised concept that helps create stronger links between employees and guests. This concept allows employees to plan and decorate a room based on their passion, which guests with similar interests can enjoy as well.
In addition to that, the hospitality brand has invested in innovative technological solutions such as the virtual concierge kiosks at its properties. These concierge kiosks enable guests to access details about the property and also use it as a guide to explore the city.
Another digital innovation by the group is ‘Phil Welcome’ – a chatbot based on the Artificial Intelligence technology designed by AccorHotels to assist with guest’s requests including room bookings, explained Cassé.
For AccorHotels in India, 2017 recorded expansion in the mid-segment with the launch of seven properties across the country viz. ibis Kochi City Centre, Novotel Lucknow, ibis Coimbatore, Mercure Dwarka, Novotel Chennai OMR, ibis Chennai OMR and Novotel Guwahati, averred Cassé.
Globally, AccorHotels experienced strong growth in the luxury and upscale segment, opening 30 hotels and signing 60 during 2017, primarily in the Asia-Pacific region (59%) and Africa-Middle East (24%). In 2017, globally the group’s net profit jumped by 66% to 441 million Euros, said Cassé.
“The pipeline for the next five years globally includes 870 hotels, 79% of which are in high-growth markets. In addition, 15 Sofitel hotels are projected to open by 2022 and in the resorts segment with Banyan Tree and Rixos. The development of hotel residences and private properties under the luxury and upscale brands is also a major focus with more than 50 projects in development.”